At Ninety8 Media, we believe social content should do more than look good, it should fill your guest list. Too often, we see venues perfect the event, then post last-minute with no real strategy. In this article, we show you how to turn your content into a conversion tool; building buzz, driving bookings, and keeping your venue top of mind. Because great events deserve great promotion and content that brings people through the door.

If your pub isn't showing up on Instagram, you're missing out on more than just likes — you're missing customers. From showcasing your atmosphere to promoting events and offers, Instagram is one of the most powerful tools pubs can use to stay top of mind (and top of feed). At Ninety8 Media, we offer tailored Instagram services for pubs that help you stand out, connect with your audience, and turn followers into footfall, all without the stress of doing it yourself.

Launching a new hospitality venue without an existing audience can feel overwhelming, but it doesn’t have to be. In this article, we explore how to build buzz, create connection, and attract your first customers, even if you’re starting from zero. Whether you’re opening a restaurant, bar, café, or boutique hotel, these practical strategies will help you launch with confidence and clarity.

Instagram's October updates include Profile Cards, new Reels features, content optimisation tools, and enhanced audio controls for creators.