Social media marketing that builds visibility and drives real results

Social media marketing for Oxford businesses that want more than posts going out on schedule. Strategy, content and management built around real commercial goals.

Person creating social media content on a smartphone, editing a promotional Instagram Story for a digital marketing campaign, showcasing social media management, content creation and mobile marketing.

Most businesses that struggle with social media aren't short of ideas. They're short of time, direction and someone who will actually follow through. Posts go out inconsistently, the strategy gets deprioritised when client work takes over, and the account ends up doing little more than existing.

We provide social media marketing for Oxford businesses that want their channels to work as part of their wider marketing, not sit alongside it doing nothing. From strategy and content planning to ongoing management and monthly reporting, we handle the execution so you don't have to. Based in Oxford, we work with founder-led businesses across Oxfordshire and the UK, building social media that reflects what they do and reaches the people they're trying to attract.

What we do

There's no template approach here. The work starts with understanding your business, who you're trying to reach and what role social media realistically plays in your wider marketing picture. From there, we build a content strategy that holds up month after month, not just in the first few weeks.

The work typically covers:

Social media strategy built around your brand, goals and audience
Content planning and creation across static, video, reels and stories
Caption writing and messaging in your brand voice
Community engagement and audience interaction
Platform setup and optimisation across Instagram, LinkedIn, Facebook and TikTok
Monthly performance reporting with clear, honest analysis

Our approach to social media

Social media works when the content has a reason to exist beyond filling a schedule. Every post should be doing something: building recognition, demonstrating expertise, driving an enquiry or keeping your business visible to an audience that isn't ready to buy yet but will be.

We start with strategy; who you're trying to reach, what platforms they actually use and what kind of content is going to land with them. From there, we build a content plan and take care of the production and publishing. Once we're up and running, the process becomes self-sustaining. You stay across performance through clear monthly reporting, without needing to be involved in the day-to-day.

Outcomes you can expect

When social media is managed with a proper strategy behind it, the results compound over time. Our clients typically see:

Consistent, on-brand presence across their key platforms
Growing reach and engagement with the right audience
Content that supports enquiries, bookings and inbound leads
Social media that works alongside SEO and wider marketing activity
Clear reporting that shows what's working and where to focus next

Social media marketing for Oxford businesses

Oxford has a particular mix of businesses that suits the way we work. Founder-led companies, professional services firms, independent brands and growing B2B businesses that have outgrown DIY marketing but aren't at the point of needing an in-house team. Social media is often the channel that gets pushed down the list first; not because it isn't valued, but because there are only so many hours and client work takes priority.

We're based in Oxford and work with businesses across Oxfordshire and the wider UK. That means we understand the local market, the kinds of audiences Oxford businesses are typically trying to reach and what it takes to build a presence that translates into enquiries rather than just followers. If you're looking for social media marketing support in Oxford, we're happy to have a straightforward conversation about whether we're the right fit.

Let's get started!

FAQs:

Which platforms do you manage?

We work primarily across Instagram, LinkedIn, Facebook and TikTok. We don't recommend being on every platform — the right answer depends on where your audience spends time and what kind of content suits your business. We'll help you identify that before we start.

Do I need to provide content?

Not necessarily. We offer content shoot days and can work with what you have, plan around your schedule or build a content approach that doesn't rely on frequent shoots. We shoot on iPhone, which keeps production lean without compromising quality.

How involved do I need to be once we've started?

The onboarding process is front-loaded — we spend time upfront getting the strategy, tone and content approach right. Once that's established, the day-to-day runs without you needing to be involved. You'll receive monthly reporting so you always know how things are performing.

How often will you post?

Frequency depends on the platform and the strategy, but we don't post daily for the sake of it. Consistent, purposeful content outperforms high-volume, low-quality posting every time. We'll build a schedule that's sustainable and right for your audience.

How long before we see results?

Social media is a longer-term channel, particularly for organic reach and community building. Most clients start to see meaningful engagement growth within two to three months. Visibility and brand recognition compound over time as the content library builds.

What does a social media agency actually do?

The short answer is that it depends on the agency and the brief. At Ninety8 Media, we handle strategy, content planning, production, scheduling, community management and reporting. Some clients want the full service; others already have content and need the strategy and oversight. We work out what makes sense for each business rather than selling a fixed package.

How much does social media marketing cost?

It varies depending on the scope, the platforms involved and how much of the content production we're handling. We don't publish fixed pricing because the right approach looks different for every business — a founder-led professional services firm needs something different from an events company or a product brand. We're transparent about costs from the first conversation and won't quote for work that isn't right for you.

Do I need a social media manager or can I do it myself?

If your social media is inconsistent, keeps getting deprioritised or isn't producing any tangible results despite the time you're putting in, that's usually the signal that it's worth getting support. A lot of businesses reach a point where the DIY approach has gone as far as it can; the content is fine but the strategy isn't there, or the posting is sporadic because there's always something more urgent. That's exactly the gap we fill.

What's the difference between a social media manager and a social media agency?

A social media manager is typically one person handling execution. An agency brings strategic oversight alongside execution, which means your social media is connected to your broader marketing goals rather than operating on its own. With Ninety8 Media you get both — senior-level thinking and hands-on delivery, without the layers of account management you'd get at a larger agency.