Privacy policy.

Effective Date: 25 May 2025

At Ninety8 Media, we are committed to protecting your privacy and handling your personal data with transparency and care. This privacy policy outlines how we collect, use, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Ninety8 Media is a digital marketing agency specialising in the hospitality industry. Our website address is: https://www.ninety8media.co.uk.

For the purposes of data protection law, we are the data controller of your personal information.

Contact:
Ninety8 Media
Email: phoebe@ninety8media.co.uk

2. What Information We Collect

We only collect personal information that is necessary to provide our services, respond to enquiries, and communicate with users.

We may collect:

  • Contact information (e.g. name, email address) via contact forms or brochure download forms

  • Business details you provide voluntarily

  • Marketing preferences when you opt into emails

  • Technical information via cookies (e.g. IP address, browser type, pages visited, session duration)

3. How We Use Your Information

We use your information to:

  • Respond to enquiries submitted through our website

  • Send requested brochures or marketing information

  • Follow up on your interest in our services

  • Improve website functionality and user experience through analytics

  • Manage our relationship with you

  • Comply with legal or regulatory obligations

We do not use your data for automated decision-making or profiling.

4. Lawful Bases for Processing

We rely on the following lawful bases to process your personal data:

  • Consent – when you submit information via a form or accept non-essential cookies

  • Legitimate interests – for business communications and website improvement

  • Contract – when processing is necessary to fulfil a service

  • Legal obligation – where required by law

5. Cookies

Our website uses cookies to enhance your browsing experience and gather analytics about how users interact with our site.

Cookies are small text files placed on your device. We use the following types of cookies:

  • Strictly necessary cookies – essential for website functionality

  • Performance and analytics cookies – to track usage patterns and improve the website

  • Marketing cookies – only if you provide consent

You will be asked for your consent when non-essential cookies are used. You can manage or withdraw consent at any time via our cookie banner or your browser settings.

For full details, please refer to our [Cookie Policy] (provide link if separate).

6. How We Store and Protect Your Data

We take appropriate security measures to protect your personal data from unauthorised access, disclosure, or destruction. Your information is stored securely and only retained for as long as necessary to fulfil its purpose or meet legal requirements.

7. Sharing Your Data

We do not sell your personal data. We may share it with trusted third parties such as:

  • Email marketing platforms (e.g. Mailchimp)

  • Website analytics tools (e.g. Google Analytics)

  • Hosting and IT support services

All third parties are required to handle your data in accordance with GDPR.

8. Your Rights

Under the UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate or incomplete data

  • Request the deletion of your data

  • Restrict or object to how we use your data

  • Request transfer of your data to another provider

  • Withdraw consent at any time (if applicable)

To exercise these rights, contact: phoebe@ninety8media.co.uk

9. Changes to This Policy

We may update this policy from time to time. The most current version will always be available on our website with an updated “Last Updated” date.

10. Complaints

If you are unhappy with how we handle your data, you can contact us directly. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
https://ico.org.uk/
0303 123 1113