AI agents can now complete a purchase, Google's spam update rolls out, and a new ad report shows problems without the power to fix them. Six top news stories, our take on each.

Your rankings haven't moved. Your traffic has. Here's what actually determines whether AI search cites your business, not what everyone online claims.

ChatGPT tests sponsored agents, Meta launches a paid subscription tier, Threads chases podcasters, and Google avoids an ad-tech break-up. Six stories, our take on each.

You were quoted for "content" and still don't know what that means. This explains exactly what a content marketing agency delivers, and what it doesn't.

The first Ninety8 Digest breaks down nine marketing stories this week, from conversational search to AI-agent bookings, with our take on what to actually do.

Most founder-led businesses don't have a brand problem, they have a clarity problem. Here's how to fix it, and when you're actually ready to.

Claude now hides a watermark inside its text. Here's what it means for your rankings, your reader's trust, and your content.

Aybel Spaces had a dated WordPress site that wasn't presenting their business properly, and their enquiries showed it. Here's how we fixed the structure and the SEO underneath it, and what happened to their traffic in the three months that followed.

Google's new Search Console feature shows exactly which search terms send people to your Instagram, TikTok, and YouTube content, straight from Google itself.

LinkedIn collaboration posts are rolling out in beta. Here's what they mean for the gap between a founder's personal reach and their business page.

The UK is banning under-16s from social media. The problem was never the platforms themselves — it was always the algorithm, and it's time we did something about it.

How to build a content marketing strategy that earns organic traffic, builds trust with the right audience, and keeps working long after you publish.

The marketing numbers everyone quotes in meetings and screenshots into reports, explained properly. What each one counts, and what it leaves out.

Google has published its first AI search optimisation guide. Here's what to apply, what to skip, and where Google's advice doesn't match reality.

Four acronyms, one reshuffled search landscape. The plain-English guide to what SEO, AEO, GEO and AIO actually mean, and which ones your business needs.

Read ten SEO articles and understand less than when you started? Here's what works for UK small businesses, what it costs, and what to ignore.

Socials untouched for weeks? Here's what proper social media management actually looks like, what it costs, and when it's time to hand it over.

A lot of small businesses have built something genuinely brilliant and then hidden it behind a website they are embarrassed to share, or no website at all. In this article, Phoebe Nisbet, founder of Ninety8 Media, gives her honest take on why a good website is still the most important digital investment a small business can make in 2026, what it actually costs, and why Squarespace covers everything most small businesses need at a price that makes sense.

Google has confirmed a Search Console logging error has been inflating impressions since May 2025. Here is what happened, what it means, and what to do next.

The complete guide to getting your hospitality business found, chosen, and remembered in 2026.