About Ninety8 Media
Clear strategy. Real work. Marketing that grows with your business.
Ninety8 Media is a bespoke digital marketing agency based in Oxford, working with growing businesses across the UK to build marketing that's specific, strategic and actually delivered.
We're not a large agency with layers of account managers. When you work with us, you work directly with Phoebe, our founder, who brings hands-on experience across hospitality, international brand campaigns, SEO, content strategy and paid advertising to every client relationship.
That means you get senior-level thinking and proper execution, without the overhead of a big agency or the inconsistency of piecing it together yourself.
Our Story
Ninety8 Media was founded by Phoebe Nisbet, a marketing strategist with a background that spans both sides of the industry; operational experience in hospitality venues and events and strategic marketing roles working with international clients across finance, technology and professional services.
That combination shapes everything about how we work. We understand what it's like to run a business with limited time and a hundred competing priorities. We also understand what good marketing strategy looks like at scale and how to make it work for businesses that aren't operating at that scale yet.
We started out working closely with hospitality brands, helping restaurants, venues and experience-led businesses build their digital presence and attract more customers. Over time our client base has grown to include businesses across lifestyle, property, aesthetics, fitness, events, SaaS and local services.
What connects every client we work with isn't their industry. It's the point they're at; ready to take their marketing seriously and hand it to someone who will treat it that way.
Why Us
There's no shortage of marketing agencies. Here's what's different about working with Ninety8 Media.
You deal with one person throughout. Phoebe leads every project; from the initial strategy conversation through to delivery and reporting. There's no handover to a junior team once the contract is signed.
Everything is built around your business specifically. Before we recommend anything, we ask a lot of questions. Your audience, your goals, your budget, what's been tried before and why it didn't work. The strategy comes from that conversation, not from a service menu.
We do the work properly. Social media management, content shoot days, SEO, copywriting, Squarespace website builds, paid campaigns — handled hands-on, with genuine care for the results. Not outsourced, not automated, not an afterthought.
You'll always know what's happening. Clear reporting, honest conversations and no hiding behind vanity metrics. If something isn't working, we'll tell you and we'll adjust.
Our Approach
Good marketing isn't about doing everything. It's about doing the right things for your business, consistently and with purpose.
Every client engagement follows the same four stages; not because it's a rigid process, but because this is what actually works.
Understanding your business first
We take time to understand your brand, your audience, your competitors and the specific challenges or opportunities you're facing. This is the part most agencies skip. We don't.
Building a strategy that makes sense for you
From that understanding we build a marketing strategy designed around your goals, your market and the channels most likely to make an impact. Specific, prioritised and realistic.
Delivering the work consistently
Strategy means nothing without execution. Through content, campaigns and ongoing support, we bring the plan to life and keep things moving — so marketing stops being the thing that keeps getting pushed back.
Refining as we go
We track performance, share clear insights and continuously refine what we're doing based on what the data tells us. Marketing isn't a set-and-forget exercise and we don't treat it like one.