Brinkley’s event catering

The Challenge

Brinkley’s is a fast-growing event catering company known for its exceptional food and reliable service across private parties, weddings, corporate, festivals, and large-scale public events. But while their team and offering are strong, their digital presence wasn’t telling the full story.

They had no website, no consistent branding, and no clear online strategy. Their marketing relied heavily on word-of-mouth and referrals; effective in the short term, but limiting long-term growth and visibility. With ambitions to secure larger corporate contracts, grow their events portfolio, and attract new clients, they needed a brand presence that reflected their capability and reputation.

Our Approach

We’ve acted as a strategic and creative partner, providing a full suite of digital services to establish Brinkley’s as a recognisable, professional brand in the hospitality space.

Here’s what we’ve developed so far:

Brand Identity

We developed a cohesive visual identity, bringing consistency to every touchpoint; from Instagram posts to brochures. We created tone of voice guidelines to ensure all communication felt polished, warm, and true to the personality of the brand.

Content Strategy & Creation

We introduced a structured content calendar and produced a mix of photography, reels, and graphics designed to highlight Brinkley’s food offering, team, and event experience. The goal: to build trust, drive engagement, and showcase their work in a way that felt authentic and distinctive.

Website Development

We designed and launched their first ever website; a clean, modern, and user-friendly platform that acts as both a digital shopfront and a practical hub for potential clients. It includes service breakdowns, imagery from live events, and an easy route to enquire or download the brochure.

Google Visibility

We created and optimised a Google Business Profile, helping Brinkley’s become discoverable through local search, event-related queries, and branded keywords. This step increased their credibility and ensured they appeared across more relevant touch points.

Brochure Design

We designed a high-quality digital brochure that captures Brinkley’s offering in a format suitable for sending to venues, event organisers, and prospective clients, useful for outreach, referrals, and proposals.

Analytics & Tracking

We implemented full analytics and performance tracking across channels, allowing us to measure what was working and continually refine their digital strategy.

The Results

Within 90 days of launch, Brinkley’s saw:

• A 282% increase in organic social impressions, driven by improved content strategy, better visual consistency, and keyword-rich captions.

• A 5% increase in follower growth, reflecting sustainable, high-quality audience engagement, without paid ads or artificial tactics.

• A professional, unified brand presence, helping Brinkley’s secure larger opportunities and build long-term credibility in a competitive sector.

• A measurable, trackable digital marketing infrastructure, enabling more strategic decision-making going forward.

We’re not chasing quick wins or inflating vanity metrics. We are building a solid, scalable brand that reflects the quality of their work and sets them up for long-term growth.

Brinkley’s continues to partner with Ninety8 Media as their dedicated marketing agency. We manage their ongoing social content, campaign planning, photography, seasonal marketing, and digital strategy, with a focus on long-term brand growth and commercial results.