King William IV
Launching a fresh social media presence for a country pub under new ownership.
The Challenge
When the new owners took over the King William IV in Ipsden, they inherited a pub with plenty of charm, history, and a loyal local following — but no active social media presence to speak of.
They needed to launch quickly with a professional, engaging feed that would:
Announce the change in ownership
Showcase the pub’s food, drink, and location
Attract both locals and visitors from further afield
Build excitement for the pub’s new chapter
Our Approach
We partnered with the owners to create and launch a social media presence from scratch, ensuring their online image reflected the warm, welcoming experience of visiting in person.
Brand Voice & Visual Style
We developed a friendly, approachable tone that stayed true to the pub’s personality, paired with high-quality imagery to capture the venue, menu, and surroundings.
Content Creation
During our launch shoot, we captured:
Hero shots of the pub’s incredible countryside views
Styled photography of signature dishes and drinks
Lifestyle and atmosphere shots showcasing the space and community feel
Launch Campaign
We planned and scheduled a series of introductory posts to:
Welcome followers and introduce the new owners
Share updates on menus, events, and opening times
Encourage engagement through questions, polls, and local connections
The Results
Within the first month, the King William IV’s new social media presence:
Established a professional, cohesive feed from day one
Built a growing, engaged local audience ready to visit and support the pub
Increased awareness in surrounding villages and towns, driving first-time visits
Created a content library the owners could continue to draw from for ongoing posts
With their new socials in place, the King William IV is now set up to share their story, promote their offering, and keep the community connected — both online and off.
