Brand Development Services
Positioning, messaging and identity that actually reflect what makes your business different, so the right people recognise you and choose you.
The Problem
Sound familiar?
Your branding was thrown together early on and never revisited.
Your website, social media and any printed materials don't feel like they belong to the same business.
You struggle to explain what makes you different from the next business doing the same thing.
You've outgrown your current identity, but a full rebrand feels like a big, vague, expensive undertaking.
None of that means your business isn't worth building a proper brand around. It means nobody's brought your positioning, messaging and visual identity together into something consistent.
The Solution and Benefits
We build brands around what actually makes your business different, then make sure that shows up consistently everywhere.
Positioning and messaging that's actually yours. Built around what makes your business different, not a generic brand template.
Tone of voice development. So every piece of content, from social captions to your website, sounds like the same business wrote it.
Visual identity direction. We shape the direction and work alongside designers where needed, so your look and your message align.
Brand guidelines that hold it together. A consistency framework your whole team (or your next hire) can actually follow.
Brand audits for existing businesses. If your identity's drifted or never quite landed, we'll tell you honestly what's not working.
Applied wherever you need it. Menus, signage, packaging, digital, wherever your brand needs to show up.
From Our Clients
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![Aybel Spaces logo featuring a minimalist garden room outline in dark grey with a green three-leaf plant growing from the centre. The brand name "Aybel Spaces" appears below in an elegant dark green serif typeface, with the tagline "beautifully crafte]()
Simon & Angie Ward - Aybel Spaces
"From the outset, Phoebe really took the time to understand our business, how we work, what we value, and how we want to present ourselves. That came through clearly in the finished result, which feels completely aligned with our brand."
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![Logo for El Picante, an authentic Mexican chamoy and treats brand, featuring a playful hand-drawn orange wordmark on a warm cream background. The logo includes a small decorative flourish above the brand name and the tagline "Authentic Mexican chamoy]()
Deya Salazar - El Picante
"I loved the experience and the talent of working with Ninety8 Media. Phoebe has an excellent eye for guiding new businesses and capturing the very best of our product. We will definitely work with her again!"
FAQs:
Can I just get a logo?
Branding is about the full picture, not a single mark. You'll get everything you need to show up consistently, not just a symbol with nothing behind it.
Is this only for new businesses?
Not at all. Plenty of clients come to us for a refresh once their current identity no longer fits where the business has grown to.
Can you apply the branding to menus or signage?
Yes. Let us know what you need it applied to and we'll design with that in mind from the start.
How long does brand development take?
It depends on scope, whether it's positioning and messaging alone or a full identity refresh, but most projects run over a few weeks rather than days, since it needs to be right, not rushed.
Do I need a rebrand or just a refresh?
If people still recognise you but the branding feels dated or inconsistent, that's usually a refresh. If your positioning itself has changed, or you're not sure what your brand stands for anymore, that's a fuller rebuild. We'll tell you honestly which one you actually need.