Meet The Founder
Founder. Strategist. Creative partner.
Phoebe Nisbet, Director
Who I Am
Hi, I'm Phoebe, the founder of Ninety8 Media and the person you'll be working with from day one.
I started this business because I kept seeing the same thing: genuinely good businesses with brilliant products or services that were invisible online. Not because they weren't trying, but because their marketing had no real strategy behind it. Reactive social posts, a website that hadn't kept up with the business, no clear sense of what to prioritise or why. Ninety8 Media exists to fix that, with marketing built specifically around you: your audience, your goals and where your business actually is right now.
Where I Started
Before founding Ninety8 Media, I worked agency-side in global financial services, picking up every part of the marketing mix: content, social, paid media, strategy and reporting, across a portfolio of financial services clients and a government-owned global connectivity provider. There was no room to specialise in one channel and hand the rest off. You learned how it all fit together, or the strategy didn't work.
Before that, I worked in hospitality: on the ground, in venues and events, understanding what it actually takes to run a business and keep customers coming back. That grounding still shapes how I work now. I understand the pressure of day-to-day operations, and I know how much difference it makes when marketing finally gets the attention it deserves instead of sitting at the bottom of the list.
That combination, enterprise-level strategy and hands-on operational understanding, is what I bring into every project, whether you're a founder-led business or a larger organisation.
How I Work
I'm consultative by nature. Before I recommend anything, I ask a lot of questions about your business, your customers, what's worked before, what hasn't, and what you're actually trying to achieve. The strategy comes from that conversation, not from a template I already had ready.
From there, I work closely with clients to deliver the marketing properly. Content shoots, social media management, SEO, copywriting, website builds, paid campaigns: I handle the work hands-on, not farmed out to a junior team. When you work with Ninety8 Media, you're working with me.
What clients tend to say is that they finally feel like their marketing makes sense. That things are actually getting done. That someone genuinely cares about their results, not just the deliverable.
What I Work On
I work with founder-led businesses across hospitality, lifestyle, property, aesthetics, fitness, events, SaaS and local services, alongside larger organisations, who need the same level of care and strategic thinking. The common thread isn't the sector or the size of the business. It's ambition. My clients are ready to grow and want marketing that's built to support that properly.
The work typically spans social media strategy and management, content shoot days, SEO and content marketing, Squarespace website design and builds, paid advertising, analytics and brand development. Everything is shaped around what the individual business actually needs.
Let's Talk
If you've been looking for someone who will take the time to understand your business before they say anything, and then actually get things done, I'd love to hear from you.