Meet The Founder

Who I Am

Hi! I’m Phoebe, the founder of Ninety8 Media.

I’m a strategist, storyteller and content obsessive, with a deep-rooted passion for helping brands show up clearly, confidently, and consistently online.

I started Ninety8 Media because I was tired of seeing brilliant businesses lost in the noise. I wanted to offer something different; bespoke, strategy-led marketing that genuinely reflects the people behind the brand.

Where I Started

Before launching my own agency, I worked both sides of the brand-building world.
I started out in hospitality; pulling pints, managing events, and understanding first-hand the pressures of the industry. Later, I moved into global marketing, leading campaigns for international clients in finance and tech.

That combination of on-the-ground experience and big-picture strategy is what shapes my approach today.

What I Do Now

At Ninety8 Media, I work with ambitious hospitality, lifestyle and experience-led brands who want to do things differently.

From brand positioning and content strategy to shoot days, SEO and social media management; everything I deliver is tailored, collaborative, and performance-led.

I work best with people who care about what they do and want to stand out for the right reasons.

How I Work

No fluff. No copy-paste templates. No “one-size-fits-all” strategies. Instead, I focus on:

• Clear goals

• Strong creative

• Smart strategy

• Real results

Whether you're launching something new, rebranding your business, or just need help showing up consistently online, I’m here to make your marketing feel manageable, impactful, and true to you.

Why It Matters

Good marketing isn't just about visibility, it’s about connection. I believe in thoughtful content, sustainable growth, and using digital channels to tell stories that people remember and trust.

That’s how you build long-term loyalty and that’s what Ninety8 Media is all about.

Let’s Work Together

If you’re ready for a marketing partner who gets it, and gets it done, I’d love to chat.