Meet The Founder

Who I Am

Hi, I’m Phoebe, the founder of Ninety8 Media.

I work with businesses to help them build marketing that feels clear, confident and genuinely effective.

Over the years, I’ve seen how many brilliant businesses struggle with marketing that feels fragmented or inconsistent. Social media becomes reactive, websites stop reflecting the brand properly, and strategy gets lost in day-to-day activity.

I started Ninety8 Media to offer something different: bespoke, strategy-led marketing support designed around the business behind the brand.

My role is to help bring clarity to that process, developing marketing strategies that make sense for each client and support long-term growth.

Where I Started

My career began in hospitality, working on the ground in venues and events.

That experience gave me a real understanding of how demanding running a business can be, and how important strong marketing is when you’re trying to stand out in a competitive industry.

I later moved into digital marketing roles working with international clients across finance, technology and professional services, helping deliver campaigns, content and brand strategies on a global scale.

That combination of hands-on industry experience and strategic marketing work shapes how I approach marketing today.

What I Do Now

Today, through Ninety8 Media, I work with businesses across hospitality, lifestyle, property, service and B2B industries.

Some clients come to me when they’re launching something new.
Others are established businesses looking for a clearer marketing strategy or more consistent support.

My work often includes a mix of:

• marketing strategy

• SEO and content planning

• social media strategy

• website development

• brand positioning

Everything is tailored to the business I’m working with, because no two brands are the same.

How I Work

I believe marketing works best when it feels structured, collaborative and aligned with real business goals.

When working with clients, I focus on:

• understanding the business behind the brand

• building clear, practical marketing strategies

• delivering consistent, high-quality marketing

• focusing on long-term growth rather than quick wins

No jargon. No unnecessary complexity. Just thoughtful marketing that works.

Why It Matters

Good marketing isn’t just about being visible.

It’s about helping the right people understand what makes your business valuable, different and worth choosing.

When strategy, messaging and consistency come together, marketing becomes much more powerful, and much easier to manage.

That’s the approach behind Ninety8 Media.

Let’s Work Together

If you're looking for a marketing partner who can help bring clarity, structure and momentum to your marketing, I’d love to hear about your plans.