Meet The Founder

Where I Started

My background isn't just marketing. Before I worked in it, I worked in hospitality; on the ground, in venues and events, understanding what it actually takes to run a business and keep customers coming back.

That experience matters because it shapes how I work with clients now. I understand the pressure of day-to-day operations. I know that marketing often feels like the thing that should happen but never quite does. And I know how much difference it makes when it finally does.

From hospitality I moved into digital marketing, working with international clients across finance, technology and professional services. I've planned and delivered campaigns, built content strategies, managed brand projects and worked across global markets. That breadth is something I bring into every project, whatever industry a client is in.

How I Work

I'm consultative by nature. Before I recommend anything, I ask a lot of questions; about your business, your customers, what's worked before, what hasn't and what you're actually trying to achieve. The strategy comes from that conversation, not from a template I already had ready.

From there I work closely with clients to deliver the marketing properly. Content shoots, social media management, SEO, copywriting, website builds, paid campaigns — I handle the work hands-on, not farmed out to a junior team. When you work with Ninety8 Media, you're working with me.

What clients tend to say is that they finally feel like their marketing makes sense. That things are actually getting done. That someone genuinely cares about their results, not just the deliverable.

That's what I'm here for.

What I Work On

I work with businesses across a range of industries; hospitality, lifestyle, property, aesthetics, fitness, events, SaaS and local service businesses among them. The common thread isn't the sector. It's ambition. My clients are ready to grow and want marketing that's built to support that properly.

The work typically spans social media strategy and management, content shoot days, SEO and content marketing, Squarespace website design and builds, paid advertising and brand development. Everything is shaped around what the individual business actually needs.

Let's Talk

If you've been looking for someone who will take the time to understand your business before they say anything, and then actually get things done, I'd love to hear from you.