How Ninety8 Media Designs with Accessibility in Mind
Building better digital experiences, because everyone deserves a seat at the table.
At Ninety8 Media, we don’t just build digital marketing strategies; we build experiences that work for everyone. Accessibility isn’t a checkbox for us. It’s a core part of how we design, write, and build online.
Because when your website works for more people, more people can engage, enquire, and convert.
Why Accessibility Matters to Us
As a marketing agency working closely with hospitality businesses, restaurants, venues, bars, and event organisers, we understand how important it is to be inclusive. Accessibility means every visitor can read your menu, find your contact form, and engage with your brand, whether they’re using a screen reader, navigating with a keyboard, or have limited vision or mobility.
When your digital experience is usable for all, you're not only meeting legal expectations; you're showing your audience that your business is welcoming by design.
We Follow WCAG Best Practices
We work to WCAG 2.1 (Level AA) standards, the global benchmark for web accessibility. Here’s what that looks like in practice across the websites we design and manage:
✅ Clear, Consistent Navigation
Users can easily move around your site, whether by mouse, keyboard, or assistive technologies. We use logical menus, skip links, and proper heading structures to make every journey intuitive.
✅ High Contrast and Readable Typography
No one should have to squint or struggle to read your content. We use colour contrasts that meet accessibility thresholds and choose typefaces that are readable across all devices.
✅ Alt Text That Adds Context
We don’t just fill in the blanks. Every image has a purpose, and so does its alt text. We write descriptions that are helpful and meaningful, especially for users relying on screen readers.
✅ Keyboard-Friendly Functionality
We ensure that interactive elements, like buttons, forms, or dropdowns,can be accessed and used with a keyboard alone. This is essential for users who don’t use a mouse.
✅ Form Fields That Work for Everyone
From enquiry forms to brochure downloads, every field is labelled clearly. We make sure users understand what’s required, receive helpful error messages, and can complete forms easily.
✅ Responsive Design, Always
Accessibility isn’t just about assistive tech; it’s also about designing for mobile and tablet users. Our websites are fully responsive and tested across multiple screen sizes and browsers.
What This Means for You
If we’re designing or managing your website, you can feel confident that it’s being built for everyone—visitors with disabilities, older users, mobile-first audiences, and future customers who expect a seamless, inclusive digital experience.
And if your current website doesn’t meet WCAG standards? We’ll help you bridge the gap. We offer audits, improvements, and accessible redesigns that don’t just tick boxes, they elevate your brand.
Ready to Build a Website That Welcomes Everyone?
Let’s make your online presence more inclusive, and more effective.
