Does My Small Business Actually Need a Website in 2026?

A lot of small businesses have built something genuinely brilliant and then hidden it behind a website they are embarrassed to share, or no website at all. In this article, Phoebe Nisbet, founder of Ninety8 Media, gives her honest take on why a good website is still the most important digital investment a small business can make in 2026, what it actually costs, and why Squarespace covers everything most small businesses need at a price that makes sense.