Colnago UK for Windwave
Capturing cycling prestige in motion.
We partnered with Windwave to shoot Colnago UK’s presence at Rouleur Live 2025; one of the biggest dates in the cycling calendar. With a fast-paced event environment and premium product on display, we created a suite of high-impact visuals designed to showcase the brand’s craftsmanship, presence, and performance appeal.
The Challenge
Windwave, Colnago’s UK distributor, needed agile, professional content from their exhibit at Rouleur Live 2025. This was a key brand moment; with elite products, high-profile footfall, and a discerning cycling audience. But with limited time on-site and no traditional studio setup, they needed a nimble content partner who could shoot sharp, brand-aligned imagery quickly, on the ground, and without disruption.
Our Approach
We delivered a dynamic, half-day event shoot that focused on the craftsmanship, design details, and prestige of the Colnago range, all against the backdrop of Rouleur’s bustling event space. From wide shots capturing the full exhibit and visitor interaction, to macro details of components, frames, and materials, we built a visual story that’s rich, editorial, and purpose-built for digital. Everything was shot using iPhone; allowing us to move quickly, adapt to light and space, and still deliver polished, premium imagery with our signature 48-hour turnaround.
What We Delivered
Agile, on-location shoot at Rouleur Live 2025
Brand-led visual direction
Close-ups, wides, and lifestyle-style event photography
Assets delivered in square, portrait, and widescreen ratios for multi-platform use
Full gallery edited and delivered in 48 hours
The Results
Colnago UK and Windwave now have a versatile bank of polished event content; perfect for website, social, press and partner use.
The assets reflect the brand’s prestige and performance legacy, while helping Colnago’s UK team maintain momentum and visibility beyond the event.
