Oxford Roundtable Fireworks 2025
30,000+ attendees. One of Oxford’s biggest nights of the year. One high-impact campaign.
Oxford’s largest annual charity fireworks display lit up more than just the sky in 2025; it became the best-attended event in its history, supported by a powerful campaign led by Ninety8 Media.
The Challenge
Oxford Round Table’s annual charity fireworks display is one of the city’s biggest community events; but in 2025, they needed more than word of mouth to drive ticket sales. With growing competition and rising costs, the goal was to deliver record-breaking attendance, stronger digital visibility, and a smooth user journey from awareness to bookings, all with a limited organic following and a short campaign window.
Our Approach
We led the end-to-end campaign strategy, combining social media, paid ads, and local community engagement to build hype and drive action:
Full campaign rollout across Instagram and Facebook
Content creation: reels, static graphics, and vendor highlights
Daily community management (FAQs, comments, DMs)
Paid ads with precise targeting and creative testing
On-site coverage on event night with real-time updates
Collaborations with vendors, sponsors & volunteers to maximise reach
All content was produced in-house, including reactive posts and time-sensitive updates, ensuring the campaign stayed agile, engaging and visible in the lead-up to the event.
The Results
Best-attended event in Oxford Fireworks history
96k+ Instagram views from strategic content (92.3% organic reach)
169k+ Facebook views, boosted by optimised ad spend
Hundreds of DMs managed from ticket queries to travel info
Engaged, informed audiences across all touch points
Neil Holdstock