Email marketing that actually gets opened
Strategy, copywriting and campaign management that turns a list sitting dormant into a channel that actually drives bookings and enquiries.
The Problem
Sound familiar?
You've got an email list, but you can't remember the last time you actually sent something to it.
You're spending time and budget chasing cold audiences on social while a list of warm contacts, people who already opted in and know who you are, sits there doing nothing.
The odd newsletter goes out when someone remembers, with no real strategy behind it.
You're not sure if email's even worth prioritising anymore.
None of that means email doesn't work for your business. It means the highest-return channel you already own has been sitting at the bottom of the list.
The Solution and Benefits
We treat your list as a relationship, not a broadcast, so it becomes a channel that actually contributes to enquiries and bookings.
Strategy before a single word gets written. Who's on your list, how they got there, and what they actually need from you.
Copy that sounds like your brand. No filler, no hollow urgency, no subject lines designed to trick rather than inform.
Welcome sequences and automated flows. Built once, working continuously, with no ongoing manual effort.
Newsletter planning and production handled end to end. Consistent sends instead of "whenever someone remembers."
List health and deliverability monitored properly. So your emails actually land in the inbox, not the spam folder.
Built to work with your wider marketing. Email that amplifies your social, content and paid activity, not a channel running on its own.
FAQs:
Which email platforms do you work with?
We work across the main platforms including Mailchimp, Klaviyo, and Squarespace Email Campaigns. If you're already set up on a platform, we'll work within it. If you're starting from scratch, we'll recommend the right tool for your audience size, budget and the kind of email activity that makes sense for your business.
We have a list but we've never really used it. Where do we start?
That's actually a good position to be in. A dormant list with good original sign-up intent can be reactivated with the right approach. We'd start by reviewing what you have, identifying the segments that are worth prioritising, and building a re-engagement plan before moving into regular sending. Jumping straight into a newsletter with a cold list tends to hurt deliverability, so it's worth doing this properly.
Do you write the emails or just manage the strategy?
Both. Some clients want end-to-end support including copywriting; others have someone in-house who can write but need the strategy, structure and oversight. We can work either way depending on what makes sense for your business.
How often should we be emailing our list?
It depends on your audience, your content, and what you're trying to achieve. There's no universal right answer, and the businesses that send too frequently tend to damage their lists faster than the ones that send too infrequently. We'll help you find a cadence that keeps your audience engaged without burning through goodwill.
Is email marketing still worth it?
Yes, consistently. Despite every prediction to the contrary, email continues to outperform most channels on ROI. The difference is execution. A well-managed list with relevant, well-written content will deliver results. A neglected one with irregular, generic sends won't.
What does an email marketing agency do?
At its most basic, an email marketing agency handles the strategy, copywriting and execution of your email campaigns so you don't have to. In practice that means working out who you're sending to and why, writing emails that sound like your brand, building any automations or sequences that make sense for your business, and reporting on performance so you know what's working. Some clients hand over the whole thing; others have someone in-house who can write but need the strategy and platform management. We work out what's right for each business.
How much does email marketing cost?
It depends on the scope. A simple monthly newsletter managed end-to-end is a different brief from a full automation build with segmented sequences and ongoing campaign management. We don't publish fixed pricing because the right approach genuinely varies — a professional services firm nurturing a small list of warm leads needs something different from an e-commerce brand running promotional campaigns. We're upfront about costs from the first conversation and won't propose work that isn't justified by where you are.
How do I grow my email list?
List growth works best when it's connected to something you're already doing rather than treated as a separate project. If you have website traffic, the right opt-in placement and offer can convert a meaningful percentage of visitors into subscribers. If you're active on social media, email can be positioned as the place people go for more. Events, lead magnets, gated content and referral incentives all have a role depending on your business. We'll help you identify what makes sense for your audience rather than recommending tactics that don't fit.
Is email marketing still effective in 2025?
Yes, consistently and it tends to outperform most other channels on return when it's done properly. The businesses that get poor results from email are usually sending too infrequently to stay relevant, too frequently to avoid unsubscribes, or without enough thought about what the audience actually wants to receive. The channel itself isn't the problem. Execution is. A well-managed list with relevant, well-written content continues to deliver results in a way that social media algorithms and paid media budgets don't always allow for.
What's the difference between email marketing and marketing automation?
Email marketing covers the planning, writing and sending of campaigns; newsletters, promotional sends, announcements. Marketing automation is the layer on top that makes certain emails send automatically based on what someone does: signing up, making a purchase, not opening for 90 days. Most growing businesses benefit from a small number of well-built automations alongside regular campaign sends, rather than building complex automation before the fundamentals are in place. We'll help you work out what's actually worth automating for your business at the stage you're at.