SEO might not be pouring pints or greeting guests, but it could be your venue’s hardest-working team member.

While most hospitality marketing focuses on what’s loud and flashy, SEO works quietly behind the scenes; pulling in bookings, enquiries and footfall 24/7. No ad spend. No hard sell. Just smart strategy.

In this article, we break down what hospitality SEO really means , why it’s often overlooked, and how to turn your website into a discovery engine for ready-to-book customers.

Whether you're a neighbourhood pub, a high-end restaurant, or an events venue with space to fill, this is the silent salesperson your business is missing.

SEO can feel overwhelming, but for hotels, restaurants, and hospitality venues, it’s one of the most powerful tools for driving bookings and attracting new guests. In this article, we break down what actually matters when it comes to hospitality SEO, from local search visibility to keywords your customers are already using. Whether you're just starting out or looking to improve your search presence, these practical tips will help your business get found online.