At Ninety8 Media, we treat SEO like the silent salesperson every venue needs. While other tactics shout for attention, SEO quietly drives bookings, footfall and enquiries day and night, no ad spend required. In this article, we break down what hospitality SEO really is, why it’s so often overlooked, and how to turn your website into a discovery engine for ready-to-book customers. Because smart strategy beats loud marketing every time.

SEO can feel overwhelming, but for hotels, restaurants, and hospitality venues, it’s one of the most powerful tools for driving bookings and attracting new guests. In this article, we break down what actually matters when it comes to hospitality SEO, from local search visibility to keywords your customers are already using. Whether you're just starting out or looking to improve your search presence, these practical tips will help your business get found online.