Aybel Spaces – Website Design & Development

Designing a website that reflects the care, quality and personality behind every Aybel Spaces build.

Before working with Ninety8 Media, Aybel Spaces already had a website, but it wasn't doing the business justice. Despite designing and installing some of the most beautifully crafted garden rooms in Oxfordshire, the site felt generic, dated, text-heavy, didn’t meet WCAG guidelines and it was disconnected from the warmth of the brand itself.

We partnered with Aybel Spaces to redesign and rebuild their website from the ground up, creating a platform that feels as considered as the garden rooms they create and one that gives prospective clients across Oxford and the wider Oxfordshire area a clearer, calmer route to enquire.

The Challenge

Aybel Spaces is a family-run business built on trust, craftsmanship and a genuine love for what they do. But the previous website didn't reflect any of that.

The existing site leaned heavily on dense paragraphs and long bullet-point lists, asking visitors to wade through technical specifications and use cases before they'd had a chance to understand who Aybel Spaces actually were. The brand identity sat in the background rather than leading the experience, and there was no clear pathway from "I'm curious about a garden room" to "here's the right design for me."

Specifically, the previous site needed to overcome:

• A generic, dark visual treatment that felt closer to a catalogue than a craftsman's portfolio

• Overwhelming on-page content that buried the key selling points

• No defined product range; visitors couldn't easily compare options or understand pricing

• Limited trust signals beyond a few feature bullets

• Weak SEO foundations for a business serving a specific geographic market

• No content hub to nurture longer research-stage enquiries (planning permission, FAQs, insights)

The new site needed to feel calm, considered and rooted in Oxfordshire; but still work hard as a sales and discovery tool.

Our approach

We designed and built a fully bespoke Squarespace website, restructured around how customers actually buy a garden room: they start with inspiration, then explore use cases, then look at specific designs and costs, and finally check the practical detail before enquiring.

Before any design work began, we mapped out a new content strategy and information architecture. This included:

• A clear top-level navigation: About Us, Garden Buildings, Design & Pricing, and a new Knowledge Hub

• A defined product range; The Den, The Cabin and The Lodge, giving prospects something tangible to compare and price

• Dedicated landing pages for Garden Offices, Garden Rooms and Garden Studios to capture different search intents

• A central Knowledge Hub housing Insights, Planning Permission guidance and an FAQ section

• Streamlined home page copy built around three core use cases rather than a long bulleted list

Every page was rewritten with both search visibility and emotional resonance in mind. The new tagline, spaces that grow with you, set the tone for the whole site, replacing technical-sounding headlines with language that speaks to how a garden room actually feels to live with.

Visual Direction

Where the old site relied on a dark, contrast-heavy treatment, the new design takes a lighter, more natural approach.

We leaned into real imagery from completed Aybel Spaces builds; timber, light, planting, and the spaces themselves at their best, and let those visuals do much of the storytelling. Typography is clean and unfussy. Layouts are spacious, with room for the photography to breathe. The overall feel is closer to a thoughtfully designed home interiors brand than a typical construction supplier, which is exactly the positioning Aybel Spaces deserved.

The result is a website that feels handcrafted in the same way the garden rooms are.