Google has confirmed a Search Console logging error has been inflating impressions since May 2025. Here is what happened, what it means, and what to do next.

Instagram is now appearing in Google search results, and for hospitality brands, that’s a game changer. This new update means your venue’s posts, Reels, and profile could be discovered by people searching on Google, not just scrolling in-app. In this article, we break down what’s changed, why it matters, and how to optimise your Instagram content to boost visibility, drive bookings, and build a brand that shows up where it counts.