How OV Global's organic LinkedIn clicks rose 55% in six weeks
In six weeks, our organic LinkedIn content for OV Global earned 55% more clicks than the six weeks before and doubled the share of viewers who clicked, built alongside Arlo Growth's go-to-market strategy.
Overview
Between 19 August and 29 September 2026, we wrote and published 18 organic LinkedIn posts for OV Global. They earned 1,011 clicks, 55% more than the 654 earned by OV's organic posts in the previous six weeks, and the share of viewers who clicked doubled from 9.3% to 18.5%.
OV Global is a global IoT mobile network operator. Arlo Growth leads its growth and go-to-market strategy, and Ninety8 Media joined the account in partnership with Arlo to run OV's organic LinkedIn content.
At a glance
- Client
- OV Global
- Sector
- IoT connectivity and mobile network operations
- Partner
- Arlo Growth (growth and go-to-market strategy)
- Our role
- LinkedIn organic strategy, copywriting and publishing, carousel content, social templates and imagery direction
- Period reported
- 19 August to 29 September 2026, compared with 8 July to 18 August
Organic clicks
+55%
1,011 clicks in six weeks, up from 654 in the six weeks before
Click-through rate
18.5%
Double the 9.3% rate before we started
Clicks on a single post
326
From 598 impressions, more than half of everyone who saw it
Reposts
12
Twice as many as the previous six weeks
The challenge
OV Global's LinkedIn page had more than 17,000 followers, but its organic posts weren't reaching many of them. In the six weeks before we started, organic posts averaged 369 impressions each, around 2% of the follower base, and fewer than one in ten viewers clicked.
Most of the page's visibility came from paid activity. Over those same six weeks, sponsored posts produced roughly 131,000 impressions against under 9,000 from organic.
OV's subject matter makes organic reach harder to earn. Topics like multi-IMSI connectivity matter enormously to the people buying them, but they need careful framing to stop someone mid-scroll. The brief was to make OV's own expertise interesting enough to travel without a paid budget behind every post.
What we did
We built OV's organic LinkedIn around the go-to-market strategy Arlo Growth was already running, so every post reinforced the same messages and audiences as OV's wider growth activity.
A client cheat sheet. Before writing anything, we documented OV's services, proof points and audiences in one reference, so every post started from accurate technical detail.
A LinkedIn organic strategy. Content themes tied to the problems OV solves for its buyers, from SGP.32 and eSIM to device security and private APNs, written to open with the reader's situation before OV's product.
Three posts a week. We wrote and published 18 organic posts in six weeks, keeping the page active between OV's own announcements.
A social template suite. Branded templates for single images and carousels, so OV's posts look consistent and are quick to produce.
Carousel content. Multi-slide posts that break technical topics into steps a non-specialist can follow.
Imagery direction. Sourcing guidance so the visuals support a technical B2B brand without relying on generic stock.
The results
Our 18 posts earned 5,472 impressions and 1,011 clicks. That's fewer impressions than the 19 posts in the six weeks before (7,014), but 55% more clicks, so a much larger share of the people who saw OV's content acted on it.
Six weeks before and after
Organic clicks rose 55% on fewer impressions in the first six weeks
OV Global organic posts, 8 July to 18 August (19 posts) compared with 19 August to 29 September (18 posts)
- Six weeks before
- Our first six weeks
Source: LinkedIn page analytics, OV Global company page, organic posts only, by date published
LinkedIn page analytics export, organic posts only, by post created date. 8 July to 18 August: 19 posts. 19 August to 29 September: 18 posts.
Top posts
Top posts by clicks
| Post | Date | Impressions | Clicks | Click-through rate |
|---|---|---|---|---|
| Two different eSIM markets get discussed like they're one product | 21 Sep | 598 | 326 | 55% |
| Most security conversations focus on software | 7 Sep | 523 | 180 | 34% |
| A tracker passes every test on the bench | 25 Aug | 362 | 135 | 37% |
| Most connectivity platforms are stitched together from acquisitions | 28 Aug | 361 | 134 | 37% |
| Most wholesale IoT connectivity works the same way | 21 Aug | 331 | 87 | 26% |
| Most coverage of SGP.32 treats it as a spec update | 17 Sep | 232 | 84 | 36% |
What the data taught us
Specific, technical posts that correct a common assumption drew the clicks, and the lift held without paid support.
All six of the top posts open by naming something the market tends to get wrong, such as treating consumer and IoT eSIM as one product. Together they produced 946 of the 1,011 clicks, so a handful of strong posts carried most of the result.
Seven of our eight August posts were also run as sponsored blog promotions. September's ten posts had no paid support, and their click-through rate was 19.9%, higher than August's 16.5%, so the improvement didn't depend on boosting.
Reposts doubled from 6 to 12, but comments stayed low at 4. Building conversation in the comments is the next thing to work on.
If your organic LinkedIn depends on paid budget to get seen, we'd like to look at it with you. Get in touch!