Shopify Website Design in Oxford and Across the UK
Shopify stores built to sell, not just display products.
New stores, redesigns and migrations for small businesses and growing brands, built by a team that's run its own e-commerce business.
Sound familiar?
People visit your shop, browse a few products and leave without buying.
You've outgrown selling through Etsy, Squarespace or a basic shop page, and you're not sure what comes next.
Your product pages use the supplier's descriptions, and you can't find your store on Google.
You're paying for a stack of apps every month and you're not sure which ones you need.
None of that means you need a bigger budget. It means the store needs structuring around how your customers buy.
Shopify stores built around how your customers buy
Shopify handles the hard parts of selling online well: payments, stock, shipping and a checkout people already trust. What it doesn't do is decide how your store is structured, how your products get found on Google, or how a first-time visitor becomes a repeat customer. That's the work we do.
Built to sell. Navigation, collections and product pages planned around getting people from browsing to buying.
Product pages that rank. Product and collection copy written for search, not lifted from supplier descriptions.
Only the apps you need. We choose apps for what the store needs, so your monthly costs don't creep up.
Connected to your marketing. Email, social and paid campaigns set up to work with the store, with tracking that shows which channels bring in sales.
Yours to run. Products, orders and discounts managed by you day to day, with training at handover.
Built by someone who's done it. Tom, our software engineer, built and ran his own e-commerce business before joining Ninety8 Media, so he knows what running an online shop is like when the orders are your own.
What's included in our Shopify website design service?
Store strategy, navigation and collection structure
Custom Shopify design, or customisation of a premium theme to fit your brand
Product catalogue setup, or migration from WooCommerce, Squarespace, Etsy or Wix
Payments, shipping and tax settings
App selection and setup
Product and collection page SEO
Analytics and conversion tracking
Email marketing setup for post-purchase follow-ups
Launch, training and handover
Ongoing Shopify support
What should you look for in a Shopify web designer?
A good-looking portfolio is the starting point, not the deciding factor. Before you hire anyone to build your online store, ask:
Have they run or grown an online shop themselves? E-commerce experience shows up in the small decisions, from filter menus to delivery messaging.
How will they handle product SEO? Collection and product pages are where most store traffic from Google lands.
Which apps will they install, and what will they cost each month? App fees add up quickly.
How will they move your existing products and URLs? A migration without redirects can wipe out years of rankings.
What happens after launch? Ask who you call when something breaks during a busy weekend.
How much does a Shopify website cost?
The build cost depends on the size of your catalogue, whether you need a custom design or a customised theme, any product migration and how much copy needs writing.
On top of the build, budget for running costs: Shopify's monthly plan, payment processing fees, a one-off fee if you use a premium theme, and any paid apps. We set all of this out in your quote so there are no surprises after launch.
Is Shopify right for your business?
Shopify is the right choice if selling online is central to your business, you have a growing product range, or you're planning to sell across several channels.
If you're a service business selling a handful of products or vouchers on the side, Squarespace's built-in commerce could cover it for less. If your shop needs to sit inside a content-heavy website, we'd look at WordPress with WooCommerce. And if your e-commerce needs go beyond what any platform offers out of the box, we build custom e-commerce solutions.
FAQs
Should I choose Shopify or WooCommerce?
Shopify is hosted for you and simpler to run, which suits most businesses focused on selling. WooCommerce runs on WordPress and gives more flexibility, but needs more upkeep. We'll recommend one based on your products, your team and your budget.
Can you redesign my existing Shopify store?
Yes. We review your current store's sales data, structure and product pages first, so the redesign fixes what's costing you sales rather than only changing how it looks.
Can you move my existing online shop to Shopify?
Yes. We migrate your products and customers, bring across order history where possible, and redirect your old URLs so you keep the rankings you've built.
Do you handle hosting for Shopify stores?
Shopify includes hosting in its subscription, so there's no separate hosting to arrange. We handle the setup, deployment and launch.
How long does a Shopify build take?
The time varies on the size of your project.
Will I be able to manage products and orders myself?
Yes. Shopify is built for store owners to run day to day, and we train you on everything you need at handover.
Do you only work with businesses in Oxford?
No. We're based in Oxford, but Shopify builds are delivered remotely, so we work with businesses across the UK and Internationally.