FINANCIAL SERVICES AND FINTECH MARKETING
Financial services marketing that people actually read, and your compliance team actually approves
You'll speak to Phoebe, get an honest read on your current marketing and leave with a fixed monthly price.
Most financial content is written for people who already understand finance
The people you want as customers aren't all experts. Business owners want to know where their fees go. Savers want to know what happens to their money. Most financial content loses them by the second paragraph, and a brand asking for people's trust can't afford that.
Then there's compliance. Generalist agencies write first and think about the rules later, so drafts bounce back from your compliance team again and again. Specialist agencies know the rules but often hand your account to a junior once the pitch is over.
Sound familiar?
Your content is accurate but nobody outside the industry finishes reading it
Every piece goes through three rounds of compliance changes
You're competing with banks and established apps that have years of content behind them
Your agency needs the regulatory basics explained before every brief
Marketing built for a regulated industry from the first draft
Written for review, not rewritten after it.
We write with the FCA's "fair, clear and not misleading" standard and the Consumer Duty in mind from the first draft. Claims stay accurate, outcomes aren't promised, and general information never reads as personal advice. Final sign-off always sits with your compliance team.
Plain English that still sounds expert.
Terms explained the first time they appear, real examples, and answers early in the piece. Your readers understand the subject without feeling talked down to.
One senior team across every channel.
The person who builds your strategy writes your content and runs your LinkedIn. Nothing gets lost between a strategist, a copywriter and a social media executive.
Social media that respects the rules.
LinkedIn and social content planned with the FCA's guidance on financial promotions on social media (FG24/1) in mind, so risk warnings and balance are part of the plan, not an afterthought.
What we do for financial services and fintech firms
Content marketing and SEO.
Cornerstone guides, shorter supporting articles, glossaries and FAQs that rank for the questions your customers ask and give AI search tools something reliable to cite.
LinkedIn and social media.
Thought leadership for founders, partners and fund managers, plus company page content that builds trust with investors, partners and customers. [Link to social media marketing page]
Website copy and design.
Product and service pages that explain what you do clearly, with your disclosures and risk warnings built into the design, not bolted on at the bottom. [Link to web design page]
Case studies and proof.
Client results turned into case studies that stand up to scrutiny, with every figure checked against its source.
Email marketing.
Newsletters and nurture sequences for customers, prospects and partners. [Link to email marketing page]
Paid advertising.
Search and social campaigns for financial brands, including the extra advertiser verification Google and other platforms require for financial services. [Link to paid advertising page] [Confirm you want to offer paid for this sector.]
Recent Projects
52 pieces of plain-English financial content in seven months for a newly launched US fintech, every one approved by its legal team.