Brinkley’s Event Catering is known across the UK events industry for delivering high-quality food at weddings, festivals, corporate events and private parties. Their reputation was strong within existing networks, but their social media presence wasn’t reflecting the scale or quality of their work.

We partnered with Brinkley’s to transform their social channels into a consistent, strategic platform that showcases their events, builds trust with potential clients, and supports long-term brand growth.

The Challenge

Brinkley’s had built a strong business through word-of-mouth referrals and repeat bookings. However, their social media channels lacked consistency and structure.

Content was posted occasionally, without a clear strategy or visual identity. While the food and events were impressive, this wasn’t being communicated effectively online.

For a business aiming to secure more corporate contracts, weddings, and large-scale events, social media needed to become more than a highlight reel. It needed to work as a trust-building marketing channel that demonstrated their expertise and reliability.

Our Approach

We introduced a structured social media strategy designed to reflect Brinkley’s personality while showcasing their work in a clear and engaging way.

Rather than focusing on constant posting and jumping on trends, we focused on quality, storytelling and consistency.

We developed a monthly content plan that balances several content themes:

• Real event highlights and behind-the-scenes moments

• Menu and food showcases

• Team and operational insights

• Seasonal campaigns and event promotion

• Venue and partner collaborations

Alongside this, we created branded templates, visual guidelines and caption structures to ensure every post felt recognisably “Brinkley’s”.

Our goal was simple: make their social presence feel as professional and dependable as their catering service.

Content Creation

We regularly produce photography, reels, and graphic content that captures Brinkley’s events in a natural, authentic way.

Rather than staged promotional content, we focus on real moments from real events, helping potential clients imagine Brinkley’s at their own wedding, corporate event or festival.

Captions are written with a focus on storytelling and search visibility, incorporating hospitality and event-related keywords to improve discoverability on Instagram.

The Results

Within the first 90 days of implementing the new strategy, Brinkley’s saw:

• 282% growth in organic social impressions

• Consistent follower growth without paid advertising

• Higher engagement across event highlights and food content

• Increased inbound enquiries through social media

More importantly, Brinkley’s now has a social presence that reflects the quality and professionalism of their events.

Ongoing Partnership

Brinkley’s continues to work with Ninety8 Media as their dedicated marketing partner.

We manage their social media strategy, content planning, photography, seasonal campaigns, and performance tracking. Together, we’re building a social presence that supports long-term growth, not just short-term attention.