Oxford Roundtable Fireworks 2025
30,000+ attendees. One of Oxford’s biggest nights of the year. One high-impact campaign.
Oxford’s largest annual charity fireworks display lit up more than just the sky in 2025; it became the best-attended event in its history, supported by a powerful campaign led by Ninety8 Media.
The Challenge
Oxford Round Table’s annual charity fireworks display is one of the city’s biggest community events; but in 2025, they needed more than word of mouth to drive ticket sales. With growing competition and rising costs, the goal was to deliver record-breaking attendance, stronger digital visibility, and a smooth user journey from awareness to bookings, all with a limited organic following and a short campaign window.
Our Approach
We led the end-to-end campaign strategy, combining social media, paid ads, and local community engagement to build hype and drive action:
Full campaign rollout across Instagram and Facebook
Content creation: reels, static graphics, and vendor highlights
Daily community management (FAQs, comments, DMs)
Paid ads with precise targeting and creative testing
On-site coverage on event night with real-time updates
Collaborations with vendors, sponsors & volunteers to maximise reach
All content was produced in-house, including reactive posts and time-sensitive updates, ensuring the campaign stayed agile, engaging and visible in the lead-up to the event.
The Results
Best-attended event in Oxford Fireworks history
96k+ Instagram views from strategic content (92.3% organic reach)
169k+ Facebook views, boosted by optimised ad spend
Hundreds of DMs managed from ticket queries to travel info
Engaged, informed audiences across all touch points
Neil Holdstock
“Phoebe breezed our social media for what turned out to be our best-ever supported / attended charity fireworks display in South Park… she’ll be our first port of call next year and hopefully for years to come. Ninety8 Media rocks!”
