Noble IT - LinkedIn Case Study
Six weeks of research-led LinkedIn content took Noble IT from a near-silent company page to 430 clicks and a 12-month high in website visits from social.
In six weeks, Noble IT's LinkedIn page went from almost no activity to 430 clicks from 2,179 impressions, and visits to its website from organic social rose from 1 in July to 17 in September.
Noble IT is an Oxford-based managed IT and cybersecurity provider supporting businesses across Oxfordshire and beyond. Ninety8 Media took on its content and SEO strategy in summer 2026, including a full rebuild of how the company shows up on LinkedIn.
Key results
Clicks
430
From 2,179 impressions, roughly one click for every five times a post was seen
Website visits from social
17
In September, up from 1 in July and the highest monthly figure in 12 months
Reactions, comments and shares
106
Across 18 posts in six weeks
Page followers
196
By the end of September, up from 148
The challenge
Before mid-August, Noble IT's LinkedIn page was close to silent. Its posts reached a negligible audience in July, and organic social sent a single visitor to the website that month.
Managed IT is a difficult category to stand out in on LinkedIn. Most providers lean on the same claims about being reliable and proactive, which gives a business owner scrolling their feed little reason to stop for any one of them.
Noble IT had better material than most. Its "No Bull" approach is where the company name comes from, it has clients willing to speak on the record, and it tracks hard service figures. None of that was reaching the people who buy IT support, and Adam at Noble IT wanted a full revamp that would move the needle.
What we did
The LinkedIn strategy came out of the same research that shaped Noble IT's blog and SEO plan, so every post was tied to a service the business sells and a question its buyers ask.
Research first. A 618-keyword study across managed IT support, VoIP, cyber security, business continuity and disaster recovery, and IT infrastructure audits showed what Noble IT's buyers search for. We paired it with a review of its closest Oxfordshire competitors and a client cheat sheet covering brand voice, a bank of proof-point statistics and buyer personas by job title.
Eight content pillars. Each pillar maps to a Noble IT service or a buyer concern, which kept the calendar commercial without every post reading like a sales pitch.
Dated reasons to act. The UK's PSTN switch-off on 31 January 2027 and upcoming changes to Cyber Essentials gave the calendar deadlines a business owner can't ignore.
Proof over claims. Posts led with Noble IT's own reliability figure and quoted its clients by name, so the page showed what other people say about the business.
Practical formats. Checklists, Q4 budget guidance and plain-English explainers on phone systems and switching providers, supported by a designed carousel series.
A steady cadence. 18 posts between mid-August and the end of September, two to three a week.
The results
Across 18 posts, the page earned 2,179 impressions, 430 clicks and 106 reactions, comments and shares. August's seven posts produced 1,048 impressions and 247 clicks, and September's ten produced 991 impressions and 182 clicks, with reactions, comments and shares rising from 45 to 59.
The clearest commercial signal is on Noble IT's website, where GA4 recorded 17 visitors from organic social in September.
Website visits from social
Visits from organic social reached a 12-month high in September
17 visitors in September, against a previous high of 13
Top posts
Top posts by clicks
| Post | Date | Impressions | Clicks | Reactions, comments and shares |
|---|---|---|---|---|
| Five inexpensive IT fixes | 19 Aug | 258 | 154 | 7 |
| Why most IT support is reactive | 21 Aug | 137 | 60 | 7 |
| Getting Q4 IT budgets right | 18 Sep | 68 | 59 | 4 |
| Is your phone system helping your team? | 30 Sep | 86 | 50 | 2 |
| Switching IT support without the hassle | 28 Sep | 51 | 32 | 6 |
Source: LinkedIn page analytics, Noble IT company page, 17 August to 30 September 2026
What the data taught us
Posts that helped a reader make a decision produced the clicks, and posts built around a single hard number produced the reactions.
Four practical posts (the five-fix checklist, Q4 budgets, phone systems and switching providers) generated 295 of the 430 clicks, which is 69% from under a quarter of the posts. The Q4 budget post is the sharpest example: 68 impressions turned into 59 clicks.
The two posts with the most reactions, comments and shares both opened with a number. Noble IT's reliability figure earned 12 and the 160-day countdown to the PSTN switch-off earned 10.
Local relevance widened reach. The post about being based in Oxford and supporting businesses further afield reached more people than any other, with 178 impressions.
If your LinkedIn page posts regularly but nobody clicks through, we'd like to look at it with you. Get in touch.